Commentary V4

Sarajevo brewery conquers Chinese market

The Sarajevska Pivara, a brewery in the capital of Bosnia-Herzegovina is now delivering its most popular Sarajevsko beer to China.

In addition to having already been exported to the other member states of the former Yugoslavia, Austria, Germany, Albania, the United States and Sweden, Sarajevsko is now also being exported to China.

And this could be no small business, either: Chinese thirst for beer has grown by 40 percent in the past five years and beer sales totalled US$93 billion (EUR 83 billion).

Inline image: (Sarajevsko.jpg) The brewery’s most popular brand

The brewery was established in 1864 in what was then part of the Austro-Hungarian Empire and its current building, completed in 1881, is not far from where Archduke Franz Ferdinand was assassinated in 1914, creating the pretext for World War I.

Incidentally, the brewery also played an important role in the 1992 Bosnian War, when the population of the city besieged by Serbian forces got its freshwater supply from the wells of the factory.

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