Commentary They lack competent and strong faces

The EU doesn’t know how to talk about the economy

The founding fathers of the European integration had one thing in common – not only were they politicians, but they understand business as well.

Jean Monnet, who came from the cognac producing family, knew very well what the basis for a common Europe was – a common market and economic prosperity. The basis on which you can later add a political layer and shared values. As political scientists would call it, the snowball effect.

Recent agony of the Brexit talks shows how the EU is shamefully ignoring its economic foundations. The common market and a prosperity related to it were supposed to be the main and unbeatable argument of PM May to defend her deal with Brussels.

Without the deal, there will be no customs union and economic impact will be devastating for both the UK and the rest of Europe. By constantly calling for a hard Brexit, the EU fails to communicate its benefits to its citizens.

On the contrary, most ordinary British citizens are going to remember all those absurd directives, exaggerated financial regulations and a fight over the metric system or bulbs. The most noticeable argument for Brexit had an economic base as well – by leaving the EU, Britain should somehow gain 350 million GBP for its healthcare.

In the Czech Republic, a similar pattern can be seen. The European representation here is almost invisible in terms of the economy. They lack competent and strong faces. Economic topics have been presented by MEPs, Czech bureaucrats from Brussels and the Czech public administration.

Every businessman understands that he must sell, for which he needs workers, who should be replaced if they don’t operate well. It should learn Europe a lesson.

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