German luxury automaker BMW sold a record number of vehicles in Hungary in 2019, increasing its sales by 18 percent after selling 3,704 units.
The company’s Hungarian communications manager, András Salgó, said at a press conference on Thursday that the company’s X5 SUV model was the most successful, with 594 units sold, but their electric and plug-in hybrid models also performed well, with 636 until sold, a 50 percent increase over 2018.
Among the fully electric models, BMW’s i3 sold 223 units, coming in third place in Hungary behind the Nissan Leaf and the Volkswagen’s e-Golf in the electric category.
It may have been a small contribution, but the Hungarian performance was in line with the brand’s global success.
In 2019, BMW sold a record 2.52 million units, after another record year in 2018.
Industry analysts say that BMW’s recent success streak was mainly due to its switch from traditional advertising to social media. The number of BMW’s Instagram followers rose from a modest 500,000 in 2016 to 25.3 million now.
According to data from Hungarian market analysis firm Datahouse, a total of 157,906 new cars have been sold in Hungary last year, with BMW’s two brands, BMW and Mini, featuring a combined market share of 2.62 percent with 4,138 units sold.
Title image: BMW X5 (Wikipedia)
