Butter remains the most sought-after promotional product in Poland, but stores are offering limited discounts due to too rapid price changes.
According to a report by UCE Research, Hiper-Com Poland and the Blix Group cited by Interia.pl, in 2024, retail chains organized an average of 12.5 percent fewer promotions for butter than a year earlier. At the same time, there was a 12 percent increase in the number of discount campaigns for other products. However, butter was and still is the most sought-after promotional product by consumers.
While customers were getting fewer opportunities to buy butter on sale, “butter prices in stores increased by an average of 7.2 percent year-on-year. The largest increases were recorded in supermarkets (+11.3 percent), cash & carry chains (+9.9 percent) and convenience stores (+9.7 percent), and the smallest – in discount stores (+1.2 percent) and hypermarkets (+2.6 percent),” the report says.
The price of 200 grams of butter in 2024 was on average around PLN 6.4 (€1.50). However, it is worth noting the significant price fluctuations, with the price at the beginning of December at PLN 10.
Julita Pryzmont, an expert from Hiper-Com Poland, says butter prices may eventually stabilize in 2025, but increases in the first months of the year are still probable.
“Price stabilization may only occur in the second half of the year, provided that inflation starts to slow down, which would reduce cost pressure in retail trade,” she said.
Polish consumers had a tough 2024, with consumer prices rising 5 percent year-over-year in October 2024, and prices for a basket of popular food items rising 3.1 percent in just one week in November.
