Lufthansa will no longer address customers as “ladies and gentlemen”

Lufthansa planes stay on the ground at the airport Duesseldorf, Germany, Thursday, March 21, 2013. German carrier Lufthansa canceled around 700 flights due to a massive strike across the country's main air traffic hubs. (AP Photo/Martin Meissner)
By Karolina Klaskova
1 Min Read

Lufthansa Airlines will abandon the traditional address of “ladies and gentlemen”. On board the company’s planes, passengers will no longer encounter the polite wording “Ladies and gentlemen, welcome aboard the Lufthansa Boeing / Airbus on the route …” The company’s management explains the decision is an effort to be gender-sensitive when addressing its clients.

A Lufthansa spokesman claims that there are more than enough opportunities to address clients sensitively and politely on board, and he also mentioned many options. Passengers can look forward to “Dear guests”, for example, or “Good morning, afternoon, evening”, or “Welcome on board the plane”.

“The chief of the flight crew will decide for the flight which address will be most appropriate at that time,” said a company spokesman.

The change of address will affect all airlines that belong to the Lufthansa portfolio, such as Swiss or Eurowings. With this decision, Lufthansa joined airlines such as Air Canada and Delta Airlines, which stopped using the address “ladies and gentlemen” two years ago.

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