Hungarian energy drinks maker gets Central Bank endorsement

Milestone for regional market leader.

editor: REMIX NEWS
author: Origo
via: Origo

In a rare occurrence, a relatively young Hungarian company, energy drinks maker Hell Energy, was given the opportunity to issue a ten-year corporate bond.

After receiving a BB rating with a “stable” outlook from German ratings agency Scope Ratings GmbH, Hungarian-owned energy drinks maker was admitted into the Hungarian Central Bank’s (MNB) corporate growth bonds program and will issue 2.85 billion forints (€8.54 million) worth of ten-year bonds.

To qualify to issue such bonds, a company has to prove it’s capable of a sustainable EBITDA (earnings before interest, tax, depreciation and amortization) rating of 15 to 20%.

Few purely Hungarian-owned companies qualify for this central bank endorsement.

Established in 2006 as a privately owned company, Hell Energy has within the space of three years become the market leader in its niche in Hungary and is currently also a market leader in Azerbaijan, Bulgaria, Cyprus, Romania and Slovakia.

Hell energy drinks are currently sold in nearly 50 countries.

Its bottling plant in the small northeast Hungarian town of Szikszó was voted as one of the best three factories in Europe in the ‘Global and World Class Manufacturing’ category at the Strategic Manufacturing Awards in Düsseldorf, Germany in 2012.

The company has also built and operates a resort, spa, and events center in the northeast Hungarian region of Avalon Park, which has won several awards, including gold medals in three categories at the World Luxury Hotel Awards. It also holds a 5-star rating at the International Hotel Awards.

Title image: Hell Energy bottling plant in the northeast Hungarian town of Szikszó (source:


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