Fashion brands from across Europe stormed into Hungary for the 4th Budapest Central European Fashion Week that ended on Nov. 10, helping put Budapest on the map as a fashion destination in Europe.
From Abodi to Zsigmond Dora, the brands showcased mostly Hungarian clothing, foot- and eyewear, but there was also a smattering of Italian, Polish, Romanian and Ukrainian designers. In total, over 40 fashion brands were present in the Hungarian capital.
The Budapest event was born two years ago after the Hungarian Fashion and Design Agency entered a cooperation with the National Chamber of Italian Fashion, whose help was instrumental in raising the profile of the Hungarian show. Both agencies are state-owned.
As part of this cooperation, Hungarian designers regularly attend workshops in Milan, the fashion capital of Italy and are also given the opportunity to showcase their creations at Milan Fashion Week.
While still in its infancy, the Budapest Central European Fashion Week has a clear ambition of becoming the defining regional event in fashion, with two shows every year in April and late October or early November.
Among the top brands on display, most fashion critics agree that the star of the event is Nanushka, established in 2006 by young Hungarian designer Sandra Sándor.
After graduating from the London College of Fashion in 2005, what started as a modest brand for Sándor came to international prominence around a decade later. Peter Baldaszti, Sándor’s longtime partner, later joined as a co-owner and CEO, and was key to bringing business acumen to help the budding firm grow.
The brand operates a free-standing flagship concept store in Budapest. Her collections are now stocked in over 30 countries internationally through online stores, specialty shops, and department stores like Bergdorf Goodman, Selfridges, Liberty and Browns, Net-a-Porter, and MyTheresa. Her brand also ships to over 100 countries worldwide.
Title image: Finishing touches of a model’s makeup before the show (source: MTI/Zoltán Balogh)