Polish President Andrzej Duda first signed up for TikTok, one of the most popular social media platforms for young people in the world, on March 31. As the first major Polish politician to join the platform, he is now using it to spread the government’s message and interact with young Poles.
The platform focuses on mostly young users sharing short video clips, and in Duda’s first video, he encouraged viewers to follow coronavirus measures and stay home. He also plugged a government-organized e-sport tournament called the “Gwarantanna Cup”.
In a testament to the platform’s reach, Duda’s video was watched 4.2 million times and received 89.5 percent positive reactions.
In another video, Duda promoted the “Polish Product” project, which he has organized with the aim to support Polish producers, companies and brands.
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