Due to soaring food prices, one in four British nationals are forced to skip a meal every day, a fresh poll conducted by Ipsos on behalf of Sky News has shown.
The poll, based on a representative sample of 2,061 people aged 16 to 75, also indicated that three out of four Brits are also forced to turn down heating due to ever increasing natural gas prices.
According to the poll, four out of five Britons are worried about rising food prices, with the data also showing that rising living costs are mostly felt by those on lower incomes in the UK.
More than half of those earning less than £20,000 a year are “very worried” about the cost of living for the next six months.
The average increase in the price of utility bills was £700 (€829) this year, partly due to the fact that the price ceiling was raised by 54 percent in April and a further increase is expected in October.
According to a poll, almost one in five Britons has been forced to take out a loan in order to cover their daily living expenses. Most of these people reached out for loans to pay their overhead bills.
In the U.K., the price of gas and diesel has risen to historic highs as a result of the Russo-Ukrainian war. In addition, experts expect 10 percent inflation in the U.K. this year.
Two in five Britons surveyed said in the future they would buy food in larger supermarkets instead of the previous smaller stores as a result of higher prices. The prices of several basic foods, such as butter and chicken, rose 10 percent from the same period last year.
More than a quarter of Britons have canceled their cable TV or streaming (HBO, Netflix) subscriptions and more than half of people have reduced their spending on entertainment.